Tuesday, May 26, 2015
With a well-established INOVIT distribution center in Italy already in place, we felt right at home at the Autopromotec. The annual event, held at the Bologna trade fair center, is the largest exhibition of automotive equipment and aftermarket products in Italy. Having attended the event once before in 2013, we were able to draw from our previous experience to make the most of this fantastic opportunity, showcasing the INOVIT ranges to maximum effect.
Set inside in a sleek, modern booth featuring our distinctive black and white branding, wheels from our Prestige Range were beautifully displayed alongside a selection of some of our well-loved classic designs. Visitors at the show were particularly excited to experience the debut of our latest products, the INOVOT Velocity and INOVIT Rotor.
Our exhibit generated a considerable amount of interest among leading figures of the automotive industry as well as auto-enthusiasts, keen to find out more about the latest methods and techniques in wheel technology from our knowledgeable INOVIT team of representatives. We are pleased to report we were able to secure a number of new deals not only within the Italian market but also with businesses around the world.
With each auto show exhibition, we’ve felt our presence in the aftermarket wheel industry grow. As we establish ourselves as market leaders, with originality and creativity at the forefront of our agenda, we’re confident that our designs will not only redefine standards of wheel production for our generation but also prove fundamental to the evolution of the industry in the future.
The Autopromotec has steadily grown over the past few years to become one of the most important events in the aftermarket industry calendar. This year, the show featured a total of 1,587 exhibits, over 40% of which were from oversees, making the Bologna event a truly international affair. Covering a total of 157,000m2, the exhibition also hosted the AutopromotecEdu meetings, devised to encourage debate, collaboration and networking within the sector.
We’re already looking forward to taking part in the next show planned for 2017, where we intend to make an even bigger impact than ever before.